Privacy Policy

Last updated: 27 March 2026

Margin Marketing ("we", "us") is committed to protecting your privacy. This policy explains how we collect, use, and protect your personal information when you use our website at margin-marketing.com.

1. Information We Collect

We may collect the following information when you interact with our website:

• Contact information: name, email address, phone number, and business name when you submit a form or book a call
• Website usage data: pages visited, time spent on site, and referral source via Google Analytics
• Payment information: processed securely by Stripe — we never see or store your full card details

2. How We Use Your Information

We use your information to:

• Respond to your enquiries and provide our services
• Send you project updates and invoices
• Improve our website and marketing
• Comply with legal obligations

We will never sell, rent, or share your personal information with third parties for marketing purposes.

3. Legal Basis for Processing

Under the UK General Data Protection Regulation (UK GDPR), we process your data on the following bases:

• Consent: when you submit a form or book a call
• Contractual necessity: to deliver services you have paid for
• Legitimate interest: to improve our website and services

4. Cookies and Analytics

We use Google Analytics (GA4) to understand how visitors use our website. Google Analytics uses cookies to collect anonymous usage data. No personally identifiable information is collected through analytics. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

5. Third-Party Services

We use the following third-party services that may process your data:

• Stripe: for secure payment processing
• Google Analytics: for website usage analytics
• Calendly: for booking strategy calls
• Netlify: for website hosting and form submissions

Each of these services has their own privacy policy and processes data in accordance with UK GDPR.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Project-related data is typically retained for 6 years for accounting purposes.

7. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Withdraw consent at any time
• Lodge a complaint with the Information Commissioner's Office (ICO)

8. Portfolio, Case Studies & Marketing Use

By engaging Margin Marketing for any of our services, you agree that we may use screenshots, before-and-after comparisons, analytics data, performance metrics, and other non-confidential project materials for the purposes of:

• Showcasing work in our portfolio and on our website
• Creating case studies for marketing and sales purposes
• Sharing results on our social media channels
• Using anonymised or aggregated performance data in marketing materials

This includes but is not limited to screenshots of websites before and after our work, social media profile comparisons, ad performance metrics, and growth statistics. We will not share confidential business information such as revenue figures, customer lists, or internal documents without your explicit written consent.

If you do not wish for your project to be used in our portfolio or marketing materials, you may opt out at any time by notifying us in writing at hello@margin-marketing.com. We will remove any existing materials within 14 days of receiving your request.

9. Analytics & Performance Tracking

As part of our services, we may access and use analytics data from your website, social media accounts, and advertising platforms to:

• Monitor and optimise campaign performance
• Generate reports for you on the results of our work
• Use anonymised or aggregated performance data to demonstrate our capabilities to prospective clients
• Improve our internal processes and service delivery

We will never share your raw analytics data, account credentials, or personally identifiable customer data with any third party. Any performance data shared publicly (in case studies, social media, or marketing materials) will be presented in a way that does not reveal confidential business information unless you have given explicit consent.

10. Data Security

We take reasonable measures to protect your personal information. Our website uses HTTPS encryption, and payment processing is handled by Stripe, which is PCI DSS compliant.

11. Contact

If you have any questions about this privacy policy or wish to exercise your rights, contact us at hello@margin-marketing.com.